Win 360 Consultant

Our Purpose

At Win 360, our purpose is simple; to create impact for our clients and partners; to help you help yourselves to achieve your next business stage, planned growth or best exit.

We provide you a simple framework and set of universal truths to guide and maximise your outcomes.
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At Win 360 our mission and purpose is to support your journey. We’ve identified the best attitude, intent and abundance to create meaningful partnerships, lifelong friends and enable your teams and your customers to grow. And by the way, this makes your existing and next investors happy too..!

Tim Lambert, Founder

A word from our Founder

“During my career, I have had the great privilege and opportunity to work in sales and business leadership positions for major B2B media services & events businesses in my first decade and subsequently at SaaS start-ups & scale-ups; from 5 to 1000 people and £250k to £150M in revenues.

I’ve learned so much (and still do everyday) from landing and expanding into new geographies, cultures and markets; matrixing models and identifying new opportunities have given me a deep understanding and experience of sales through diverse buyers’ needs and what we at Win 360 call universal True Sales Fundamentals (TSFs).

‍Having experienced the full gamut of turn-arounds, small start-ups, accelerated growth and scale-ups to successful exits, we reflected on this - the best news is, these TSFs work everywhere, whether selling a £1k widget or £10M platform. ”

Why can we help you?

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‍We’ve been where you are. In front of investors when all we had was a great idea, a great story, some early interest, a 5 slide deck and we could articulate the big challenges we were solving for and we got the commitment - sales was key.

Our success wasn’t down to our tech stacks, the CRM, it wasn’t because of our new sales operations teams or shiny new product release or marketing content albeit the latter all help and will become increasingly important (see AI and Chat GPT)… It was because we focussed relentlessly on the TSFs which are encapsulated in the services that we offer.

This is about helping you with your life-blood. Sales. Making it happen. Apply the agile, lean and fast methodology with this approach to stack the cards in your favour.

Change is constant, Sales Channels to market are evolving, Automation and AI has changed the game and will continue to impact our lives forever, but TSFs are the constant! Will they apply in 20 years? YES! As long as some of us are human, they’ll still apply.

We’re in the business of helping you achieve outcomes. Whatever the market.

Beyond our practical on the job life experience - we’re trained in SPIN selling; Challenger Sales, Challenger Customer and latterly JOLT. We’ve used “checklists” like MEDDIC/MEDDPIC. We apply them implicitly based on market, customer, culture and need.

We’re here to help. We understand Sales requires resilience, self-belief, personal ownership, grit, an ability to truly listen and apply and a passion to make an impact.

Our Client Partners

Business owners/leadership/ecosystem service providers

- Looking to create or improve valuable, meaningful, repeatable sales businesses in order to grow predictably and effectively.
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- Typically clients are Seed through to Series C but we can and do work with any size of organisation.

VC or PE investors

- Looking to acquire and/or invest into a business or series of businesses.

- Or who are looking to maximise the value of current existing investments - through smarter practices: doing and achieving more with what you have in your portfolio.

-Ensuring best practice adoption.

Partners

Win360 draws on 60+ years combined industry leading support from our Partners who bring complementary skill-sets, technology and networks across:
- Digital Transformation
- Signals TAM/SAM planning
- SEO
- Headhunting.

Let’s talk about some outputs that we help our client partners to generate:

This fundamental Value Blueprint works to provide better outcomes. Example outcomes include but are not limited to:

Improved ratio of opportunities to deals.
Growth & better management of a true pipeline of opportunity.
Higher Average Order Values
Accelerated sales cycles Simple, 360 understandable, meaningful sales stages, motion & process.
Accurate forecasting.
Clear understanding of why or why not someone bought your solution/s
Net Dollar Retention growth
Annual Recurring Deals focus to identify growth opportunities
Getting rid of vanity metrics and focussing on the fundamental, universal truths that drive sales.

Example achievements to date include:

Created a BD model for a new Tech business
Identified investors and investible businesses and connected the dots for a new Fund.
Helped start up founders to FOCUS on the right target market and create a simple sales motion that yielded instant results

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These are key indicators of success that Boards, Investors and Advisors need to see and form part of any healthy business.

As a start-up, whatever you do, we recommend speed and agility, win or fail fast to identify the optimum ways to go.

You will need to pivot, often many times, but you’ll do so with strong sales fundamentals underpinning your efforts.

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Service Modules

60 or 90 day initial consultancy – we listen, observe and identify areas for improvement to prioritise together.

‍Competency Calculator – focus on your current sales set-up and provide a SWOT analysis benchmark for focus and prioritisation; this leads to a mini-report with recommendations.

Finally as part of this initial consultancy process we can provide an objective online assessment that teams complete to match the current dynamic and skill-sets against future state need.

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The 5 Cs

Consult, Coach & Action – we listen first, understand what we’re working with, coach your teams and can leave you with a framework you can follow. Get the foundations right and your momentum and success will be inexorable.

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Communication

How we communicate is as if not more important than what we communicate – to our teams, whether up to management, down to reports or sideways to partner stakeholders, it’s everything. We discuss and help you with frequency, type, style for maximum impact.

Curiosity

Insatiable curiosity – being genuinely, disarmingly interested to get to the route of things with and for a customer or colleague is a crucial skill – “peeling the onion” gets deeper and more profound connection for all your customer facing teams.

Control

not coercive or contrived. We’re simply talking about the approach and the sales habits to apply every single time to a sales opportunity to enable momentum. Top performers do everything within their control to positively guide sales to completion.

Care & Consideration

top performing teams care for one another, for themselves and their families – they care about their company brand and they want to make a difference in what they do. Consideration for all – winning by focussing on the positives of your company’s ability to help versus trashing the competition. Coaching from a place of consideration.